Most websites are crammed with small text that’s a pain to read. Why? There is no reason for squeezing so much information onto the screen. It’s just a stupid collective mistake that dates back to a time when screens were really, really small. So… Type Size Comparison
Screen vs. magazine: 100% is NOT big; image by Wilson Miner.
Don’t tell us to adjust the font size
We don’t want to change our browser settings every time we visit a website!
Don’t tell us busy pages look better
Crowded websites don’t look good: they look nasty. Filling pages with stuff has never helped usability. It’s laziness that makes you throw all kinds of information at us. We want you to think and pre-select what’s important. We don’t want to do your work.
Don’t tell us scrolling is bad
Because then all websites are bad. There is nothing wrong with scrolling. Nothing at all. Just as there is nothing wrong with flipping pages in books.
Don’t tell us text is not important …